Question 1

The mathematical result of describing the relationship between retail demand and supply for a specific geographic area for a specific product is known as the index of ____________________.

Accepted Answer

The answer of The mathematical result of describing the relationship...

Question 2

____________________ analysis is a form of data mining that analyzes anonymous point-of-sale transaction databases to identify coinciding purchases or relationships between products purchased and other retail shopping information.

Accepted Answer

The answer of ____________________ analysis is a form of data...

Question 3

Using secondary data to study relationships between two variables is an example of ____________________.

Accepted Answer

The answer of Using secondary data to study relationships between...

Question 4

Identify various internal and proprietary sources of secondary data.

Accepted Answer

The answer of Identify various internal and proprietary sources of...

Question 5

Techniques that use secondary data to select the best location for a retail or wholesale operation are called ____________________ techniques.

Accepted Answer

The answer of Techniques that use secondary data to select...

Question 6

Diverse types of data offered by a single company are known as ____________________ data.

Accepted Answer

The answer of Diverse types of data offered by a...

Question 7

Explain the three broad objectives that can be achieved using secondary data and give an example of each.

Accepted Answer

The answer of Explain the three broad objectives that can...

Question 8

Data which are created outside of the organization are called ____________________ secondary data.

Accepted Answer

The answer of Data which are created outside of the...

Question 9

When an organization uses powerful computers to try to discover patterns of customer relationships for its products,this is known as ____________________.

Accepted Answer

The answer of When an organization uses powerful computers to...

Question 10

Discuss the advantages and disadvantages of secondary data.

Accepted Answer

The answer of Discuss the advantages and disadvantages of secondary...

Question 11

Discuss the additional challenges researchers face when using secondary data compiled outside the United States.

Accepted Answer

The answer of Discuss the additional challenges researchers face when...

Question 12

Secondary data that originates within the organization are called ____________________ and ____________________ data.

Accepted Answer

The answer of Secondary data that originates within the organization...

Question 13

Predicting next month's dollar sales based on past sales for the previous twelve months is an example of a(n)____________________.

Accepted Answer

The answer of Predicting next month's dollar sales based on...

Question 14

Give examples of various external sources of secondary data and discuss how information,as a product,is distributed.

Accepted Answer

The answer of Give examples of various external sources of...

Question 15

Using customer databases to provide customized relationships with customers for specific promotions is an example of ____________________ marketing.

Accepted Answer

The answer of Using customer databases to provide customized relationships...

Quiz 7: Secondary Data Research in a Digital Age