Test measures of an ad's effectiveness are classified as:
A)internal or external.
B)physiological and psychological.
C)posttesting or pretesting.
D)individual or group.
E)broadcast or print.

Question

Quizplus · Accepted Answer

Test measures of an ad's effectiveness can be categorized as either posttesting or pretesting, depending on whether the ad is being evaluated before or after it has been exposed to the target audience. Internal or external, physiological and psychological, individual or group, and broadcast or print are not appropriate classifications for measuring an ad's effectiveness.

Test Measures of an Ad's Effectiveness Are Classified As