_____ may occur at a number of points,from as early on as idea generation to rough execution to testing the final version before implementing it.
A)Recognition tests
B)Pretests
C)On-air tests
D)Recall tests
E)Association measures

Question

Quizplus · Accepted Answer

Pretests are conducted at various stages of the advertising campaign, ranging from idea generation to rough execution to testing the final version before implementing it. These tests help to identify any potential problems or weaknesses in the campaign, allowing advertisers to make necessary adjustments or modifications before launching the campaign on a larger scale. Recognition tests, recall tests, and association measures are all types of post-campaign testing, while on-air tests typically refer to testing a commercial during a live broadcast.

_____ May Occur at a Number of Points,from as Early