The advantages associated with pretesting include:
A)the successful communicative abilities of most mockups and storyboards.
B)the ability to use finely tuned mockups and storyboards in the testing process.
C)the absence of time delays.
D)relatively inexpensive feedback.
E)speeds up the process of new product introduction.

Question

Quizplus · Accepted Answer

Pretesting provides relatively inexpensive feedback, allowing companies to make adjustments before full-scale production or launch, thus saving costs.

The Advantages Associated with Pretesting Include