The fact that people in market research lab setting looking at ad mockups may look at an ad more closely than they might look at it if it was included in a magazine that was delivered to their home is an example of a(n):
A)vision myopic perception.
B)testing bias.
C)environmental proclivity.
D)perceptual propensity.
E)myopic bias.

Question

Quizplus · Accepted Answer

Testing bias refers to the potential influence that the setting, context, or manner of administration of a test can have on the results obtained, sometimes leading to inaccurate or misleading conclusions. In this case, the fact that people in a market research lab setting may pay more attention or scrutinize ad mockups more closely than they would in a more natural or normal setting is an example of testing bias, which can affect the validity and reliability of the research findings. The other options are not relevant or accurate in the context of the question.

The Fact That People in Market Research Lab Setting Looking