What do we call a brief statement articulating how the marketer wants the target market to envision a product relative to the competition?
A) consumer vision statement
B) brand statement
C) positioning statement
D) promotional prospectus

Question

Quizplus · Accepted Answer

This is the definition of a positioning statement, which is a brief statement that outlines how the marketer wants the target market to perceive a product in relation to its competitors. A consumer vision statement is not a commonly used term in marketing, a brand statement may refer to a more general statement about the brand, and a promotional prospectus is a detailed document outlining a promotional campaign.

What Do We Call a Brief Statement Articulating How the Marketer