What do we call the paid integration of branded products in movies and on television?
A) advertising
B) promotional mix
C) publicity
D) product placement

Question

Quizplus · Accepted Answer

The paid integration of branded products in movies and on television is known as product placement. This is when advertisers pay to have their product featured within the content of a TV show or movie in a subtle and non-disruptive way. This technique is often used as a form of marketing and advertising to increase brand recognition and exposure.

What Do We Call the Paid Integration of Branded Products