Which of the following best describes a positioning statement?
A) It marks the beginning of a creative development process.
B) It usually translates directly into the firm's advertising message.
C) It is the same thing as the firm's "big idea."
D) It is the end result of the firm's creative development process.

Question

Quizplus · Accepted Answer

A positioning statement marks the beginning of a creative development process by defining the target market, the brand's promise, and how it differentiates from competitors, guiding the development of marketing strategies and messages.

Which of the Following Best Describes a Positioning Statement