In the elaboration likelihood model (ELM), which term refers to non-product-related information presented in a message?
A) peripheral cue
B) distracter cue
C) inconsistent cue
D) secondary cue

Question

Quizplus · Accepted Answer

In the ELM, peripheral cues refer to non-product-related information presented in a message that can be used to influence attitudes through the peripheral route of persuasion. These cues may include elements such as source characteristics (e.g. attractiveness, credibility), emotional appeals, or other superficial features that do not address the central arguments of the message.

In the Elaboration Likelihood Model (ELM), Which Term Refers to Non-Product-Related