What type of cue involves the attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message?
A) central
B) primary
C) peripheral
D) sentiment

Question

Quizplus · Accepted Answer

The type of cue described in the question belongs to the peripheral route of persuasion. In this route, peripheral cues such as the attractiveness of the person delivering the message, the number of arguments presented, the expertise of the spokesperson, and the imagery or music presented along with the message are used to influence people's attitudes or behaviors.

What Type of Cue Involves the Attractiveness of the Person