What type of cues refer specifically to information found in the message that pertains directly to the product, its attributes, its advantages, or the consequences of its use?
A) central
B) primary
C) peripheral
D) sentiment

Question

Quizplus · Accepted Answer

Central cues refer to information in the message that is directly related to the product or its attributes. It includes details about the product, its features, benefits, and performance. These cues play a significant role in influencing the consumer's judgement about the product.

What Type of Cues Refer Specifically to Information Found in the Message