According to the elaboration likelihood model, which route to persuasion will be followed when a consumer is not involved with a message or lacks the motivation or ability to process information?
A) central
B) peripheral
C) secondary
D) incongruent

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, when a consumer is not involved with a message or lacks the motivation or ability to process information, they are likely to follow the peripheral route to persuasion. This means that they will be influenced by superficial cues such as the attractiveness or expertise of the person delivering the message, rather than the actual content of the message itself.

According to the Elaboration Likelihood Model, Which Route to Persuasion