Which of the following is NOT an attitude change theory?
A) psychographics model
B) elaboration likelihood model
C) schema-based affect approach
D) balance theory approach

Question

Quizplus · Accepted Answer

The psychographics model is not a theory of attitude change. It is a method of market segmentation and analysis that categorizes consumers based on psychological variables such as values, personality, and lifestyles. The elaboration likelihood model (B), schema-based affect approach (C), and balance theory approach (D) are all theories of attitude change.

Which of the Following Is NOT an Attitude Change Theory