When technical uncertainty is high and market uncertainty is low,Rita McGrath and Ian MacMillan suggest a ________ option.
A)scouting
B)positioning
C)corporate
D)stepping-stone

Question

Quizplus · Accepted Answer

When technical uncertainty is high and market uncertainty is low, McGrath and MacMillan suggest a positioning option as it allows a company to establish a foothold in a new market or technology area without fully committing to a specific path until more information is available.

When Technical Uncertainty Is High and Market Uncertainty Is Low,Rita