When both technical and market uncertainty are high,Rita McGrath and Ian MacMillan suggest a ________ option.
A)scouting
B)positioning
C)corporate
D)stepping-stone

Question

Quizplus · Accepted Answer

Stepping-stone option is the best choice when there is high technical and market uncertainty. It involves taking small, low-risk steps towards developing a solution, gathering feedback from customers and stakeholders, and adjusting the solution accordingly. This approach allows the company to learn from its actions and make more informed decisions while minimizing the risk of failure.

When Both Technical and Market Uncertainty Are High,Rita McGrath and Ian