According to Rita McGrath and Ian MacMillan,________ uncertainty refers to the extent to which managers understand how a new product or service will be received in the market.
A)technical
B)financial
C)functional
D)market

Question

Quizplus · Accepted Answer

Market uncertainty refers to the uncertainty or lack of knowledge about the market, customer needs and preferences, and competition. This encompasses understanding how a new product or service will be received in the market. Technical uncertainty relates to the uncertainty or lack of knowledge regarding the technology used to develop a new product or service, financial uncertainty involves uncertainty regarding the costs and financial returns associated with a new product or service, and functional uncertainty pertains to uncertainty regarding the internal processes and systems needed to create and deliver a new product or service.

According to Rita McGrath and Ian MacMillan,________ Uncertainty Refers to the Extent