According to Rita McGrath and Ian MacMillan,________ uncertainty refers to the extent to which managers understand the process by which a new product or service will be developed before that process is undertaken.
A)technical
B)financial
C)functional
D)market

Question

Quizplus · Accepted Answer

Technical uncertainty refers to the lack of understanding about how a new product or service will be developed. McGrath and MacMillan specifically mention the "process" of development, indicating that this type of uncertainty relates to the technical details of the product or service itself. Financial uncertainty relates to the costs and potential profitability of the product, functional uncertainty relates to how the product will be used or integrated into existing systems, and market uncertainty relates to demand and competition.

According to Rita McGrath and Ian MacMillan,________ Uncertainty Refers to the Extent