The city of Cairo has the world's greatest collection of Islamic buildings and statues.It would seem an ideal location for Muslim tourists,but unfortunately,preservation activities have been inadequate and often more destructive than constructive.Imagine that the Egyptian government is instituting a marketing campaign to motivate tourists to spend their vacation dollars in Cairo.What is the degree of motivation the buildings and statues in the city will have in attracting Muslim tourists who want to learn more about their heritage?
A) low valence
B) strong expectancy
C) low performance value
D) high valence
Correct Answer:
Verified
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