Which of the following is not an advantage of offering a service guarantee?
A) It acts as a mechanism to differentiate the firm from its competitors.
B) It advertises the firm's commitment to quality.
C) It allows employees to interpret broadly the firm's service standards.
D) It acts as a means of receiving feedback from customers.

Question

Quizplus · Accepted Answer

Offering a service guarantee does not allow employees to interpret broadly the firm's service standards. In fact, a service guarantee should have clear and specific service standards that employees must meet in order to fulfill the guarantee. All the other options (A, B, and D) are advantages of offering a service guarantee.

Which of the Following Is Not an Advantage of Offering