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The Opposite of a Consumerism-Based Strategy Is a Retail Strategy

Question 27

Multiple Choice

The opposite of a consumerism-based strategy is a retail strategy based on ________.


A) specializing in the sale of private labels to reduce price competition
B) pricing above the market level based on providing consumer convenience
C) caveat emptor
D) high levels of customer service at a high price

Correct Answer:

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