A retail audit that focuses on one area of a retailer's strategy mix is a ________ retail audit.
A) disguised
B) nondisguised
C) horizontal
D) vertical

Question

Quizplus · Accepted Answer

A vertical retail audit focuses on one area of a retailer's strategy mix, such as merchandising, pricing, or promotion. This is distinguished from a horizontal retail audit, which examines a retailer's entire strategy mix, and from disguised and nondisguised audits, which refer to the level of transparency between the auditor and the retailer.

A Retail Audit That Focuses on One Area of a Retailer's