A frequent-shopper program is an example of ________.
A) electronic data interchange
B) market research
C) database management
D) data mining

Question

Quizplus · Accepted Answer

A frequent-shopper program requires the management of customer information in a database, making it an example of database management. Electronic data interchange involves the electronic exchange of business documents between trading partners, market research involves collecting and analyzing data about customer preferences and behaviors, and data mining involves discovering patterns and relationships in large sets of data.

A Frequent-Shopper Program Is an Example of ________