An example of primary data to determine the effect of a 10 percent price increase in sales is information gathered from ________.
A) trade association unpublished research
B) public data which is filed by competitors for federal agencies
C) company sales reports that list sales at different price intervals over time
D) an experiment in which company personnel monitor sales in matched pairs of stores where prices differ by 10 percent on a systematic basis

Question

Quizplus · Accepted Answer

A controlled experiment where the price is systematically varied and sales are monitored is the best way to determine the effect of a price increase on sales. This method would allow for the isolation of the effect of the price change on sales, minimizing the influence of other factors that may affect sales. The other options, such as trade association research or public data, may provide some information but are not as reliable or relevant to the specific scenario of a price increase on sales.

An Example of Primary Data to Determine the Effect of a 10