The major distinction between primary and secondary data is that primary data are ________.
A) less costly
B) generated by the affected retailer
C) generated specifically for the research project under study
D) conducted at continuous time intervals

Question

Quizplus · Accepted Answer

Primary data are generated specifically for the research project under study, while secondary data already exist and are collected for other purposes. Primary data may require more resources and time to collect, but they are customized to the research needs and objectives.

The Major Distinction Between Primary and Secondary Data Is That