The data collection role of retailers in a distribution channel has been facilitated by ________.
A) the use of UPC and scanners
B) simulation-based studies
C) personal surveys
D) observation

Question

Quizplus · Accepted Answer

The use of UPC (Universal Product Code) and scanners has revolutionized data collection in the retail industry. UPCs allow for unique identification of products, while scanners make it easy to record the sale of each item. This information can be used to track inventory levels, monitor sales trends, and make better business decisions. Simulation-based studies and personal surveys may also be useful data collection methods, but they are not specifically related to the role of retailers in distribution channels. Observation can be a helpful tool in market research, but it may not provide as much detailed data as UPCs and scanners.

The Data Collection Role of Retailers in a Distribution Channel