A major concern with a retailer's using internal secondary data as a source of information is the ________.
A) high cost of permissions
B) credibility of the data source
C) data being misleading since it may focus on one time period
D) high cost of data collection

Question

Quizplus · Accepted Answer

Internal secondary data may focus on a specific time period, which can lead to misleading conclusions if the data is not representative of broader trends or current conditions.

A Major Concern with a Retailer's Using Internal Secondary Data