Doubt that the correct purchase decision has been made is known as ________.
A) information re-evaluation
B) perceived risk
C) psychological risk
D) cognitive dissonance

Question

Quizplus · Accepted Answer

Cognitive dissonance is the feeling of discomfort or doubt that occurs after a person makes a difficult decision. It is the feeling of regret or uncertainty that the individual may experience after the purchase decision has been made.

Doubt That the Correct Purchase Decision Has Been Made Is