Which statement concerning cross-shopping is correct?
A) Cross-shopping refers to consumers purchasing related items on the same shopping trip.
B) Cross-shopping refers to shoppers visiting multiple retail formats for a product category.
C) Cross-shopping refers to consumers visiting multiple retailers on the same shopping trip.
D) Cross-shopping refers to shoppers visiting either multiple retail formats for a product category or visiting multiple retailers on the same shopping trip.

Question

Quizplus · Accepted Answer

Cross-shopping can refer to both visiting multiple retail formats (such as department stores, specialty stores, and online retailers) for a particular product category and visiting multiple retailers (such as going to different grocery stores to compare prices and selection) on the same shopping trip. Therefore, option D is the correct statement about cross-shopping.

Which Statement Concerning Cross-Shopping Is Correct