Compiling a list of various goods and services and ascertaining the characteristics of each alternative are parts of which stage of the consumer decision process?
A) information search
B) purchase behavior
C) problem awareness
D) evaluation of alternatives

Question

Quizplus · Accepted Answer

Compiling a list of goods and services and ascertaining their characteristics is part of the information search stage of the consumer decision process. This involves the consumer actively seeking out information about different options available to them.

Compiling a List of Various Goods and Services and Ascertaining