______ is a process of allocating revenue and costs to customer segments or individual customers in order to determine their profitability.
A)Company profitability analysis
B)Customer profitability analysis
C)Collective profitability analysis
D)Convenient profitability analysis

Question

Quizplus · Accepted Answer

Customer profitability analysis is a process of allocating revenue and costs to individual customers or segments to determine their profitability. It helps businesses to identify their most profitable customers and take measures to retain them while focusing on reducing costs for less profitable customers.

______ Is a Process of Allocating Revenue and Costs to Customer