Repositioning a product usually occurs because of declining or stagnant sales or because of anticipated opportunities in other market positions. Repositioning is often difficult to accomplish because of entrenched perceptions about and attitudes toward the product or brand.
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Verified
Q3: Differentiated marketing is used when the firm
Q4:
Trade advertising focuses on wholesalers and retailers
Q5: While positioning by product class, marketers only
Q6: Premium brands positioned at the high end
Q7: The consumer approach positions a product by
Q9: In the geographic segmentation approach, markets are
Q10: Target market identification isolates consumers with similar
Q11: In the psychographic approach to segmentation, determination
Q12: Dominating channels of distribution is one way
Q13: The more marketers segment the market, the
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