The consumer approach positions a product by comparing it and the benefit it offers against those offered by competitors.
Correct Answer:
Verified
Q2: Brand equity refers to the tangible assets
Q3: Differentiated marketing is used when the firm
Q4:
Trade advertising focuses on wholesalers and retailers
Q5: While positioning by product class, marketers only
Q6: Premium brands positioned at the high end
Q8:
Repositioning a product usually occurs because of
Q9: In the geographic segmentation approach, markets are
Q10: Target market identification isolates consumers with similar
Q11: In the psychographic approach to segmentation, determination
Q12: Dominating channels of distribution is one way
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