In the psychographic approach to segmentation, determination of lifestyles is usually based on an analysis of the activities, interests, and opinions (AIOs) of consumers.
Correct Answer:
Verified
Q6: Premium brands positioned at the high end
Q7: The consumer approach positions a product by
Q8:
Repositioning a product usually occurs because of
Q9: In the geographic segmentation approach, markets are
Q10: Target market identification isolates consumers with similar
Q12: Dominating channels of distribution is one way
Q13: The more marketers segment the market, the
Q14: Segmenting the market based on consumers' product
Q15: A market can rarely be viewed as
Q16: Market opportunities are areas where the company
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents