In the geographic segmentation approach, markets are divided into units based on consumers' occupations and lifestyles.
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Q4:
Trade advertising focuses on wholesalers and retailers
Q5: While positioning by product class, marketers only
Q6: Premium brands positioned at the high end
Q7: The consumer approach positions a product by
Q8:
Repositioning a product usually occurs because of
Q10: Target market identification isolates consumers with similar
Q11: In the psychographic approach to segmentation, determination
Q12: Dominating channels of distribution is one way
Q13: The more marketers segment the market, the
Q14: Segmenting the market based on consumers' product
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