Marketers encourage _____ by introducing new brands into markets that are already saturated and by using advertising and sales promotion techniques such as free samples, introductory price offers, and coupons.
A)brand switching
B)brand extension
C)brand dilution
D)brand loyalty
E)brand retention

Question

Quizplus · Accepted Answer

Marketers encourage brand switching by introducing new brands into saturated markets and using promotional techniques like free samples and coupons to entice consumers to try different brands.

Marketers Encourage _____ by Introducing New Brands into Markets That