Which of the following is the most relevant internal psychological process associated with the problem recognition stage of the consumer decision-making process?
A)Employment status
B)Motivation
C)Assimilation
D)Dissociation
E)Internalization

Question

Quizplus · Accepted Answer

Motivation is the most relevant internal psychological process associated with the problem recognition stage. Consumers become motivated to search for a solution when they perceive a need or problem in their current situation.

Which of the Following Is the Most Relevant Internal Psychological