Which of the following statements describe a situation in which marketer-induced problem recognition was used?
A)Shopaholic, a clothing and accessories brand, sends newsletters to all its customers at the end of each summer, stating that their existing wardrobe might be out of style.
B)Ken purchases a cable to connect the DVD player to his TV after purchasing the DVD player.
C)Casey purchased Hair Care shampoo but switched to Rejuvenate shampoo when he found that the shampoo contained extensive chemicals.
D)Upgraded, an electronics store, recently sold goods at discounted prices to people who registered themselves on the company's website.
E)Patrick hurt his toe while jogging and realized that his sports shoes were torn.He went to the store to purchase a new pair of shoes.

Question

Quizplus · Accepted Answer

The statement describes Shopaholic, a clothing and accessories brand, sending newsletters to all its customers at the end of each summer, stating that their existing wardrobe might be out of style, implying that they induced problem recognition in their customers.

Option B describes a situation where problem recognition occurs naturally as the DVD player requires a cable connection to work correctly, and Option C describes a situation where the customer realizes the problem himself, with no input from marketers.

Option D describes a promotional activity that might have prompted customers to make purchases but does not relate to problem recognition. Option E describes a situation where problem recognition occurs naturally, as the customer realizes the need for new shoes after suffering an injury.

Which of the Following Statements Describe a Situation in Which