Which of the following is the most relevant internal psychological process associated with the alternative evaluation stage of the consumer decision-making process?
A)Motivation
B)Attitude formation
C)Assimilation
D)Integration
E)Differentiation

Question

Quizplus · Accepted Answer

Attitude formation is the most relevant internal psychological process during the alternative evaluation stage, as consumers form attitudes towards different options based on their evaluations.

Which of the Following Is the Most Relevant Internal Psychological