When a consumer interprets information in a manner that supports her own position, she is said to be engaging in selective retention.

Name: When a consumer interprets information in a manner that supports her own position, she is said to be engaging in selective retention.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Selective retention refers to the process where consumers remember information that aligns with their beliefs, while selective interpretation is when they interpret information to support their own position.

When a Consumer Interprets Information in a Manner That Supports