When a consumer's internal psychological process is attitude formation, she is likely to be in the stage of purchase decision in the decision-making process.

Question

Quizplus · Accepted Answer

Attitude formation is considered to be a part of the pre-purchase or pre-decision stage in the decision-making process. The alternative evaluation stage involves comparing different options and considering their features and benefits before making a decision.

When a Consumer's Internal Psychological Process Is Attitude Formation, She