An ad for The Tributary Hotel in Chicago has a number that people can call on if they are interested in reserving rooms at the hotel or for further information about the hotel. One way to determine the effectiveness of this ad is to count the number of phone calls it receives in response to the ad. This response count is an example of:
A)feedback.
B)encoding.
C)noise filtering.
D)noise blocking.
E)decoding.

Question

Quizplus · Accepted Answer

The response count is feedback as it reflects the response or reaction of the audience to the ad. Feedback is an important aspect of the communication process that helps in evaluating the effectiveness of the message sent. The number of phone calls received can give an insight into how well the ad was received by the target audience and whether it was successful in generating interest in the hotel.

An Ad for the Tributary Hotel in Chicago Has a Number