Which of the following is true of buzz marketing?
A)It is an important part of company-generated marketing.
B)It uses print media as a primary communication channel, especially for high-end luxury goods.
C)It is considered synonymous with bait-and-switch marketing.
D)It is a systemized process that encourages people to speak favorably about a product.
E)It includes radio and television marketing.

Question

Quizplus · Accepted Answer

Buzz marketing is a form of word-of-mouth marketing where a systemized process encourages people to speak favorably about a product. It often relies on creating a "buzz" or excitement around a product without explicitly promoting it through traditional advertising channels like radio or television.

Which of the Following Is True of Buzz Marketing