Iconix supermarkets placed an insert in Tuesday's Hebdomadal Diaries, a regional newspaper that has more than 100,000 subscribers. The newspaper is an example of a(n) _____ channel of communication.
A)buzz
B)direct-response
C)nonpersonal
D)interpersonal
E)verbal

Question

Quizplus · Accepted Answer

The regional newspaper Hebdomadal Diaries is a form of nonpersonal channel of communication because it is not directed towards an individual person or group and lacks immediate feedback. The insert placed by Iconix supermarkets is a form of advertising using this nonpersonal channel to reach a large audience.

Iconix Supermarkets Placed an Insert in Tuesday's Hebdomadal Diaries, a Regional