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Which of the Following Statements Is True About Ageism in Advertising

Question 46

Multiple Choice

Which of the following statements is true about ageism in advertising?


A) Mature people are more likely to be shown in television than print ads.
B) Advertisers typically avoid using adults above the age of 60 and children below the age of eight.
C) Because the mean age of the population is increasing, one can expect to see more youth-oriented advertising.
D) Age differences generally create disturbances in terms of encoding and channel messaging.
E) The difference between the senders' and receivers' age can create problems in establishing a common ground.

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