According to Positioning Advertising Copy Testing (PACT), the purpose of copy testing is to:
A)use a single measurement to adequately assess ad performance.
B)aid in the judgment of specific advertising executions.
C)isolate causes of viewers' evaluations of ads.
D)eliminate the use of controls to avoid the biasing effects of an exposure context.
E)isolate each contributing factor of an ad performancE.Positioning Advertising Copy Testing (PACT) defines copy testing as research "that is undertaken when a decision is to be made about whether advertising should run in the marketplace.Whether this stage utilizes a single test or a combination of tests, its purpose is to aid in the judgment of specific advertising executions."

Question

Quizplus · Accepted Answer

According to PACT, the purpose of copy testing is to aid in the judgment of specific advertising executions. Copy testing is a tool used to evaluate the effectiveness of ad campaigns, and it can be used to identify strengths and weaknesses in an ad, as well as to isolate specific factors that contribute to its performance. By assessing the performance of individual ads, copy testing can help advertisers make informed decisions about which ads to run in the marketplace.

According to Positioning Advertising Copy Testing (PACT), the Purpose of Copy