Which of the following is the methodology that a manufacturer of computer game software could use to test the concepts applied to create an ad to appeal to preteens?
A)A split-run test
B)A storyboard
C)The Delphi technique
D)Computer simulation
E)A focus group

Question

Quizplus · Accepted Answer

A focus group is the most appropriate methodology to test the concepts applied to create an ad to appeal to preteens. It involves gathering a group of preteens who fit the target market and presenting the ad to them, then seeking their feedback and opinions on the ad's effectiveness in appealing to them.

Which of the Following Is the Methodology That a Manufacturer