The principles of Positioning Advertising Copy Testing (PACT) state that a good copy testing system will:
A)use a single measure of a single dependent variable to ensure clarity of interpretation.
B)provide measurements that are relevant to the objectives of advertising.
C)evaluate responses to the advertising at a single level of the hierarchy of effects.
D)test alternative executions at various stages of completion.
E)measure needs satisfaction levels proposed by each advertisement under consideration.

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The Answer of The principles of Positioning Advertising Copy Testing (PACT) state that a good copy testing system will:
A)use a single measure of a single dependent variable to ensure clarity of interpretation.
B)provide measurements that are relevant to the objectives of advertising.
C)evaluate responses to the advertising at a single level of the hierarchy of effects.
D)test alternative executions at various stages of completion.
E)measure needs satisfaction levels proposed by each advertisement under consideration.

The Principles of Positioning Advertising Copy Testing (PACT) State That