The _____ tests are used in order to determine whether an ad or commercial conveys the meaning intended.
A)day-after recall
B)recognition
C)inquiry
D)comprehension
E)portfolio

Name: The _____ tests are used in order to determine whether an ad or commercial conveys the meaning intended. A)day-after recall B)recognition C)inquiry D)comprehension E)portfolio
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Question

Quizplus · Accepted Answer

Comprehension tests are specifically designed to determine if consumers understand the intended message of an advertisement or commercial.

The _____ Tests Are Used in Order to Determine Whether