Under which of the following conditions is personal selling ideal for life insurance?
A)When mass communication provides an effective link with the target market
B)When the final price of the policy is predetermined
C)When the selling margin is relatively low
D)When the dispersion of customers cannot enable acceptable advertising economies
E)When sales promotion is adequate to provide policy-related information needed by buyers

Question

Quizplus · Accepted Answer

Personal selling is ideal for life insurance when the dispersion of customers is such that acceptable advertising economies cannot be achieved. This means that the target market is spread out and cannot be efficiently reached through mass communication or other forms of advertising. In such cases, personal selling can be effective in reaching and convincing potential customers.

Under Which of the Following Conditions Is Personal Selling Ideal