When the number and dispersion of customers does not allow for acceptable advertising economies, the sales force is likely to be a major part of the integrated marketing communications (IMC) mix.
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Q13: Walk-in salespeople are typically respected and well
Q14: When the cost per sales call for
Q15: When the final price is to be
Q16: When a sales person is evaluated on
Q17: While trade sales promotions are designed to
Q19: Unlike advertising, personal selling does not provide
Q20: According to customers, a salesperson is considered
Q21: Under which of the following conditions is
Q22: _ allows for more specific tailoring of
Q23: Which of the following products is most
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